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AEO guides, open-source module updates, and AI commerce insights for Magento 2 teams.

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Agentic Commerce

What Actually Breaks When You Ship an MCP Connector

Written 20 August 2026 · Updated 9 October 2026 for MCP 2026-07-28 · Field notes from taking a Magento 2 MCP connector live Building…
Ievgenii Gryshkun · Oct 9, 2026 · 17 min read
AEO

How Gemini and Google AI Mode Find Magento Products (2026)

Gemini and Google AI Mode find products through the Googlebot index and the Shopping Graph. What a Magento store needs, what Google-Extended does not do, and how to measure it.
Oct 9, 2026 4 min read
Magento 2

How to Connect Magento 2 to ChatGPT and Claude (2026)

Three ways to connect a Magento 2 store to ChatGPT and Claude: be found by their crawlers, add your store as an MCP connector, or connect your code to Claude Code.
Oct 9, 2026 8 min read
Diagram: shopping agents, chat assistants and coding agents connect through MCP to a Magento store — storefront, admin and developer servers.
Magento 2

Magento MCP Servers Compared (2026): 17 Projects

Correction, October 2026. An earlier version of this page described access to the angeo MCP modules as anonymous. That was wrong. The endpoint authenticates…
Sep 21, 2026 21 min read
Grid of 100 dots representing published llms.txt files, with only three highlighted to show that 97% received zero requests in May 2026 according to Ahrefs data from 137,210 domains.
AEO

llms.txt v2: What the Spec Says, and What the Evidence Shows

Checked against llmstxt.org v2, revised 10 August 2026, and against the published request data as of September 2026. We shipped a validator that could…
Sep 9, 2026 15 min read
Interview cover: "When the traffic stops being human" — 762 Magento stores measured, 94% changed nothing, 458 shops named by AI assistants
AEO

When the Traffic Stops Being Human

CoderLegion asked me to do a long-form interview for their Developer Stories series — ten questions on the move from Magento engineering into Answer…
Aug 30, 2026 5 min read
Four technical signals compared between businesses AI assistants named repeatedly and businesses they named once: differences of −2.0, −15.5, −2.6 and +1.7 percentage points.
AEO

AI assistants named 458 shops

Two earlier pieces measured how Magento stores are configured for AI assistants: a baseline scan, since repeated on a larger frame, and a store-by-store…
Aug 18, 2026 16 min read
Bar chart of 42 Magento AI discovery projects by category: 11 for llms.txt discovery files, 7 specifications, 6 MCP servers, 5 agentic checkout, 4 structured data, and 3 each for crawler policy, product feeds and auditing.
AEO

What the Magento Ecosystem Has Actually Built for AI Search

Magento does not ship a native stack for AI discovery. No llms.txt. No dedicated AI-bot policy in robots.txt. No agentic checkout. No MCP endpoint.…
Aug 12, 2026 9 min read
Two scan results side by side, July and August 2026, for the same 376 Magento stores: robots.txt allowed in both, llms.txt absent in July and present in August, JSON-LD Product and offers.availability absent in both. A donut chart reads 94% of stores showed no change in any AI-readability signal.
AEO

376 Magento stores, measured twice: 94% did not change

In July I scanned a set of live Magento storefronts for four signals that affect how legible a store is to an AI assistant.…
Aug 10, 2026 8 min read
Comparison of how Perplexity, ChatGPT and Google AI Mode discover products: Perplexity reads the store page, ChatGPT reads a pushed ACP feed, AI Mode reads the Shopping Graph from Merchant Center
AEO

Perplexity vs ChatGPT vs Gemini: How Each AI Discovers Your Products

Two Magento stores can carry identical products, identical schema, and identical SEO. One appears inside ChatGPT Shopping. The other never does. The difference is…
Jul 28, 2026 15 min read